AdColony and 313 Digital at Universal McCann Detroit

Posted on July 18, 2014 by Molly Moriarty

This week our Detroit-based Director of Sales, Sally Medinaб (pictured above), partnered up with 313 Digital to host a membership drive at Universal McCann Detroit.

The folks from Hello! Ice Cream rolled in with their vintage ice cream truck and handmade gelato to promote membership at 313, a local organization dedicated to bringing together those interested in digital media and marketing. To show our support for this organization, we covered 1-year memberships for the first 100 UM employees who signed up!

We had a great turnout with over 100 agency members representing Chrysler, Nationwide, Pure Michigan and Build-A-Bear, to name a few.

Gelato and digital media – thereБЂ™s no better way to spend a beautiful summer afternoon!

Nielsen: Users Spend Over 30 Mins in Apps Each Month БЂ¦ Is Yours One of Them? б б

Posted on July 17, 2014 by Tameka Kee

Quick question: How many apps do you have installed on your smartphone? How many of them have you used in the past week? The past day? The past few hours?

Chances are, youБЂ™ve got a few apps that you use regularly, a few more that you use randomly, and perhaps even a couple of apps that you downloaded once and never used again.

Breaking into the БЂњregular useБЂ« category is the goal for most mobile app developers БЂ“ but while the latest report from Nielsen (via InsideMobileApps) shows that people continue to increase the amount of time they spend with smartphone apps each month, the number of apps theyБЂ™re using isnБЂ™t increasing nearly as much.

AdColony and Opera in the Los Angeles Times

Posted on July 15, 2014 by Molly Moriarty

As you know, AdColony is an LA-based company with roots in the City of Angels through-and-through. Though we’ve taken on a global presence with AdColonists and Opera team members across the globe, it comes with a huge sense of pride to be featured in today’s LA Times. LAT staff writer Paresh Dave paid the team a visit on the heels of our Opera Software acquisition announcement, and we’re pleased to share a fantastic, well-researched article from the business section.

Recap: AdColony EMEA at The App Promotion Summit, London

Posted on July 11, 2014 by Molly Moriarty

And now a word from the AdColony EMEA team via Andrew French (GM, EMEA), Stefan Adamczyk (Sales Director, EMEA) and Paul West (Account Manger, EMEA):

This week our new AdColony EMEA team shined their shoes and headed to the popular App Promotion Summit in London. There were plenty of interesting talks featuring some of the finest companies in the app marketing space, so it was great that AdColony was invited to speak to this marketing-savvy crowd. Read more в†’

Instant-Feed Video: Mobile, Native & Gorgeous вЂ“ But You Don’t Have to Take Our Word for It

Posted on July 7, 2014 by Tameka Kee

“The industry has to be more nimble about how we approach video … [There's] a need for new creative units that show ads differently вЂ“ in sleek ways that are still lightweight, not intrusive [and] not roadblocking your content.” вЂ“ Garrett Ward, Director of Digital Operations, NY Daily News

Garrett dropped this gem and a few others onstage atВ AdMonsters OPS New York in June, giving the audience a real, unfiltered glimpse into the opportunities (and challenges) currently top of mind for digital publishers. Unsurprisingly, mobile and video вЂ“ the two leading areas of growth for media companies, and the most intriguing for advertisers вЂ“ were front and center.