Mobile Marketing Mojoв„ў
Welcome to the mobile Web. Fun, fast, furious and always-on. If you're a marketer getting to grips with everything mobile, mobiThinking is here to help. With insight, analysis and opinion from the world's mobi-marketing gurus. Dig in.
... and our Site of the Week
Check out our latest pin-up and the other mobile sites honored in our Showcase. These are the sites that set the new marketing standards for the mobile web.
Be sure to check out our case studies to see how others are doing it.
Global mobile statistics 2014 Section F: M-commerce, m-payment, NFC, m-ticketing, m-coupons, m-gambling and m-entertainment
July 2014: The essential compendium of need-to-know statistics. Put your mobile strategy on a sound footing with the latest research and stats on the mobile commerce and payments market, near-field communications (NFC), mobile retail, mobile ticketing for travel and entertainment, mobile coupons and vouchers, mobile gambling.
Mobile has the ability to take big brands from mass marketing to mass personalization: Matt Biespiel, McDonaldБЂ™s, Q&A
The biggest mistake in mobile marketing isБЂ¦ БЂњexecuting a program simply because the technology exists versus executing a program because it makes sense to customers and is true to your brand strategyБЂ«.
Mobile events 2014: best mobile conferences, great discounts and free tickets БЂ“ mobile marketing, mobile Web, m-commerceБЂ¦
* July: Mobile Media Summit (Chicago) * August: MMA Forum (Shanghai) * September: Mobile Innovation Europe Summit (London) * September: Mobile Web Africa * October: Mobile Shopping (Phoenix) * November: Open Mobile Summit (San Francisco) * Apps World Europe (London).