Shangri-La launches new brand: Hotel Jen - Rebrands existing Traders-branded hotels
Shangri-La Hotels and Resorts
Fresh, friendly and fuss-free. That's the genre of Hotel Jen, the new brand revealed today by Hong Kong-based Shangri-La International Hotel Management Ltd. Catering to a new 'Jeneration' of independently minded business and leisure travellers, the brand will launch quickly with ten Hotel Jens opening in major cities in Asia Pacific by March 2015.