AOL to Build First Cross-Screen Programmatic Advertising Platform

AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types.

AOL unveils Marketplace by ADTECH

London, UK (April 9, 2013) – AOL Networks today announced the launch of MARKETPLACE by ADTECH , a supply-side platform (SSP) that delivers online publishers more demand stability and liquidity to maximise the value of their non-reserved ad inventory. MARKETPLACE rounds outs AOL Networks’ advertising technology stack, with the company now offering solutions across the entire digital advertising ecosystem. AOL Chairman and CEO Tim Armstrong made this announcement at ad:tech San Francisco.

ADTECH Launches Mobile SDK for Windows 8

Dreieich, 18th December 2012 – ADTECH, the digital advertising technology provider, is announcing today the launch of its new Mobile SDK (Software Development Kit) for Windows 8 mobile apps to help publishers and marketers earn revenue from advertising in their apps. Mobile SDK for Windows 8 enables publishers and marketers to embed and track ads in apps and is one of the first to integrate the IAB’s MRAID standard for rich media ads.