Swiss watches enjoy an unrivalled worldwide reputation.

• What does Swiss made mean?

The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.

• Find out more about the strengthening of the label

• Unavailable materials
  Explanatory note and form

Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.

• We are taking action against counterfeit products. Discover our latest initiatives.

• Buying fake watches – easy and risk-free?

• Selling counterfeit watches – good business?

• If you have seen any fake watches, let us know here!